Why Transparency is Key?
In today’s market, trust is key and the production and sourcing of premium products such as extra virgin olive oil must be transparent. Rising demand, unpredictable harvests and recent cases of fraud have put authenticity under the spotlight. For businesses sourcing extra virgin olive oil, transparency is no longer optional - it’s essential.
Recent investigations across Europe highlight the scale of the challenge. In France, one-third of edible oil samples tested in 2024 showed irregularities, resulting in product withdrawals and criminal reports (Olive Oil Times, 2025). In Italy, over 8,200 inspections revealed that nearly a quarter of olive oil samples were non-compliant, leading to seizures and legal action (Olive Oil Times, 2025). Globally, fraudulent activities are on the rise, from mislabeling extra virgin oils to adulteration with lower-quality products, such as seed oils and non-virgin olive oil. These incidents demonstrate that fraud is a risk across the entire supply chain.
How transparency affects your business?
For buyers, transparency is a critical safeguard. Traceable olive oils reduce the risk of fraud or reputational damage, while certificates and lab reports provide proof to back up product claims. A verified origin story allows businesses to differentiate themselves in a crowded market, giving customers confidence in both quality and provenance.
Openness benefits suppliers as well. Proven traceability builds stronger, more reliable relationships and long-term collaborations. It supports premium positioning, allowing authentic products to command higher prices while reinforcing their reputation for quality. Transparency protects margins and strengthens loyalty on both sides of the supply chain.
The Standard
True transparency goes beyond generic statements such as “Product of Portugal.” Harvest dates and lot codes provide additional quality reassurance, while certified organic and sustainable practices show environmental and ethical responsibility. These elements set premium extra virgin olive oil apart in the olive oil market, ensuring buyers receive a product that is not only authentic but also reflects centuries of tradition and care.